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Calculating The Cost Per Shopper To A Dealership Website
Dealers looking for insights into which digital marketing and social media investments are helping them sell more cars may find the answer is much simpler than they thought! There are some...
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St. Louis RV Joins the Ranks of PCG Digital Marketing’s Clientele
While traditional marketing techniques have proven effective over the decades that they’ve been in use, in today’s modern tech-driven world you’re going need something more. Boosting your digital...
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Car Dealers Add Promoted Tweets To Their Digital Strategy
By Brian Pasch The Volvo XC90 advertisement shown above, was in my Twitter stream on November 6, 2013, on the eve of the Twitter IPO. This Volvo ad is visually attractive and invites readers to learn...
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Confessions Of A Google Adwords Advocate
By Brian Pasch Marketing professionals often recommend Google Adwords investments as part of a comprehensive digital marketing strategy. I have been a vocal advocate for Adwords in the automotive...
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Google Adwords SEM On Steroids For Car Dealers
By Brian Pasch I love my job. It never gets boring. In fact you can say that my job can change on a dime, thanks to Google engineers. As more business owners seek to make sense of all the...
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Optimize Your 2014 Dealership Marketing Budget
By Brian Pasch Does every call or visit from your marketing partners and digital vendors involve them asking for more money? As I speak with dealers around the country, it seems that everyone is now...
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How Well Do You Know Your Competition?
When’s the last time you ranked your competitors against the keywords you are currently targeting in your SEO campaign? How many competitors did you look at? When was the last time that you actually...
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Is Your Company Running a Remarketing Campaign?
Remarketing, huh yeah. What is it good for? Absolutely nothing… Well, that’s not true at all, but I didn’t want to change all of the lyrics to Norman Whittfield and Barrett Strong’s famous song “War.”...
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Six Steps to Creating a PPC Campaign
Would you like to bring more traffic to your website? How about increase online sales? Get your phones ringing off the hook? Whatever you may need to help grow your business, a Pay-Per-Click (PPC)...
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I Took a Drive Today and I Didn’t Think About You
March 20th was nothing more than your average wintery, almost spring day. The birds were not chirping, the neighborhood was quiet, the temperature outside was neither cold or warm, and I couldn’t...
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Save Money, Hire An Expert
Sometimes getting the most out of your monthly marketing budget isn’t as easy as it seems. How much more should you spend on paid search? How many leads are you missing out on without knowing how to...
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Five Times When Marketers Should Have Said No
In the world of marketing and advertising, having the word “no” in your vocabulary could be a great thing to exercise. We’ve seen it time and time again, when well-intentioned ads go a rye (ahem,...
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Social Media Marketing
Social Media Marketing People are always talking on social media. Time to get them talking about you with our dynamic blend of social media services. You already know that social media is an important...
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Six Steps to Creating a PPC Campaign
Would you like to bring more traffic to your website? How about increase online sales? Get your phones ringing off the hook? Whatever you may need to help grow your business, a Pay-Per-Click (PPC)...
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Are You Still Avoiding Investing in Content?
Everyone knows that on-site content is important for rankings, engagement, and so on. So let’s just cut to the chase and talk about why it’s necessary, how it can be accomplished, and what the results...
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Google Agency Day Recap
On September 18th, Laura Russo and I were chosen to represent PCG at Google Agency Day in NYC. Google Agency Day is a day hosted by the Agency Account Strategy Team for sharing insights to agency...
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Timing Is Everything for Posting on Social Media
So you’ve put in the time to create some valuable content for your customers or fans and you’re ready to share it with the world. Congratulations, because creating sharable content is important when...
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Why Your Business Page Needs Facebook Ads
If you haven’t noticed already, Facebook organic reach is practically nonexistent. Dead? No, let’s not go that far. However, since 2012 there has been a steady decrease in organic reach. The graph...
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Hackers Gonna Hack: 5 Tips to Better Defend Your WordPress Site
Never underestimate the importance of website security. Your WordPress site doesn’t have to house government secrets, bank account numbers, or even personal information to be targeted. Not all hacks...
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5 Marketing Trends to Help Your Business Thrive in a Digital Age
As technology progresses, the world of marketing is becoming increasingly digital. The shift in landscape can be overwhelming, but with it comes a great deal of opportunities. We want businesses to...
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