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Are You Still Avoiding Investing in Content?
Everyone knows that on-site content is important for rankings, engagement, and so on. So let’s just cut to the chase and talk about why it’s necessary, how it can be accomplished, and what the results...
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Google Agency Day Recap
On September 18th, Laura Russo and I were chosen to represent PCG at Google Agency Day in NYC. Google Agency Day is a day hosted by the Agency Account Strategy Team for sharing insights to agency...
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Timing Is Everything for Posting on Social Media
So you’ve put in the time to create some valuable content for your customers or fans and you’re ready to share it with the world. Congratulations, because creating sharable content is important when...
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Why Your Business Page Needs Facebook Ads
If you haven’t noticed already, Facebook organic reach is practically nonexistent. Dead? No, let’s not go that far. However, since 2012 there has been a steady decrease in organic reach. The graph...
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5 Marketing Trends to Help Your Business Thrive in a Digital Age
As technology progresses, the world of marketing is becoming increasingly digital. The shift in landscape can be overwhelming, but with it comes a great deal of opportunities. We want businesses to...
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3 Takeaways From Google’s New Image Search Filters
In mid-March, Google rolled out new color-coded filter buttons for Image Search. If you’re a Pinterest user these might look familiar, but if you’re not, here’s what’s new. For certain Google Image...
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The Latest Technology Revolutions in Automotive Digital Marketing
As technology evolves, the opportunities for automotive digital marketing sky rocket. Dealers can now analyze cumbersome data with the click of a button. This week on Auto Marketing Now Ken Kolodziej,...
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The Time Is Now to Adapt to Digital
As many of you know, the PCG team was in Napa Valley California at the end of May for the Digital Marketing Strategies Conference. It was three days filled with dynamic learning, networking, and of...
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Instagram Ads: You Don’t Need an Account to Benefit
Facebook advertising has expanded greatly in the last few years. Along with new objectives and new placements, businesses can now advertise on Instagram. What’s great about Instagram ads is that users...
View ArticleTakeaways from the 2016 Youth Marketing Strategies Conference
Our team recently headed into Brooklyn for the 2016 Youth Marketing Strategies Conference. It was an action-packed two days filled with over 30 sessions and 50 speakers from marketing powerhouses such...
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